J&K Hoteliers Club (JKHC) held a special meeting under the chairmanship of Mushtaq Ahmad Chaya in which all the members including Sonmarg, Gulmarg, Pahalgam and Kargil Chapters were present to discuss measure for the tourism promotion in the Kashmir.
According to a statement, the members showed serious concern over falling footfall of tourists in the Valley. They requested Chaya to take serious measures for the promotion of tourism for upcoming Pooja holidays. The J&K Hoteliers Club decided to hold road shows in various states for the upcoming season.
In the meeting it was unanimously decided that J&K Hoteliers Club will form facilitation centre at its Zero Bridge Office for providing all the information regarding promotion of tourism, registrations, infrastructure and all other information related to hotels and restaurants. The facilitation centre will be linked to all the states of India as well as foreign countries for queries regarding tourism. The centre will provide 24×7 assistance to tourists, members of JKHC and also to non-members of the club regarding tourism.
Chairman Mushtaq Ahmad Chaya suggested that a delegation of J&K Hoteliers Club including Gulmarg, Sonmarg, Pahalgam and Kargil chapter members will call on the governor regarding problems/issues faced by hoteliers.