Srinagar, Feb 24: Irtiqa Mufti, the eldest daughter of Peoples Democratic Party (PDP) chief Mehbooba Mufti, has taken a firm political stance against alcohol consumption in Jammu and Kashmir, urging public support for the party’s campaign to ban liquor in the Union Territory.

In a video message on X, Irtiqa called on people to join the movement, emphasizing that banning alcohol is only the first step. “Please be a part of our fight against alcohol and addiction. Sign our digital signature campaign, which I will be linking in my bio soon. But remember, the ban is just the beginning. To make it effective, we need to educate people on the dangers of alcohol and drugs,” she said.

Highlighting the need for rehabilitation instead of social ostracization, she added, “Instead of shunning addicts and leaving them to die, we must establish proper rehabilitation centers to help them recover. If you’re struggling with addiction, please reach out for help.”

Irtiqa stressed that addressing alcohol abuse requires a community-driven approach, not just government intervention. “The government can ban alcohol and take strict action against drug dealers, but the responsibility to fight this menace lies with all of us,” she asserted. She warned that rising alcohol consumption was destroying families in J&K, a region previously known for lower crime rates.

The PDP has launched a signature campaign to garner support for a bill seeking a complete ban on liquor distribution and consumption in J&K. The bill, submitted in the assembly by Mir Mohammad Fayaz, the party MLA from Kupwara, is at the center of the party’s anti-alcohol movement.

The campaign was officially launched at the PDP headquarters by Iltija Mufti, Mehbooba Mufti’s younger daughter, who has been actively involved in politics. Iltija had contested the Bijbehara assembly seat last year but was unsuccessful.

As the debate over alcohol regulation intensifies, the PDP’s move signals a significant political push to address addiction and its impact on Jammu and Kashmir’s youth.(KINS)